Our People

Founder & Director of RedBay Consulting

Angela Tuffley is a senior contributing member of the software engineering community in Australia and internationally. She has combined a distinguished academic career (Senior Lecturer, now adjunct at Griffith University, Visiting Scientist for the Software Engineering Institute, Carnegie Mellon University) with a high-impact consultancy career (Director of RedBay Consulting) producing strategic innovations and consultancy for optimising software intensive systems.

Angela is a co-author of the ground-breaking Schedule Compliance Risk Assessment Methodology (SCRAM) which has been successfully applied since 2008 to multiple Australian Department of Defence acquisition projects (e.g. Joint Strike Fighter) to identify the root causes of schedule slippage. SCRAM has derived significant benefit to the nation, saving the costs of project over-runs, with greater potential in future years.

For 10 years, Angela convened and chaired major Systems and Software Engineering Conferences in Australia and Japan. She has delivered invited keynote addresses at the IEEE International Multi-Topic Conference (INMIC), Pakistan and Project Management Asia Conference, Singapore.

Angela was a member of the Australian Federal Government Working Party for Software Quality Accreditation, providing ministerial support. Moreover, for six years she was an ISO/IEC working group member working to improve software development standards.

She is renowned as
  • An International expert
  • Supporting excellence in Systems and Software Engineering
  • Process Improvement & Assessment Consultancy
  • Software Engineering Institute certified
  • Leading-edge applied research
  • High pressure, high stakes project management
  • Conference convenor & keynote speaker

Dr David Tuffley is a part-time Consultant with RedBay Consulting. He is also a Lecturer in the School of ICT, at Griffith University since 1999.

David has a strong track record in applied research, principally in the leadership development field. He has presented successful project leadership workshops to industry since 2008. David also specialises in software process improvement and ethical IT practice.

Before academia, David consulted in the computer industry for 17 years beginning in London in the 1980's. David has undertaken extensive action research into the communication problems experienced by software developers and users.

As an undergraduate at the University of Queensland, David studied Psychology and Anthropology. His later M Phil and PhD work was at Griffith University in the areas of information systems and software engineering.

David has a Graduate Certificate in Higher Education. An experienced and engaging presenter with nominations for Excellence in Teaching Awards to his credit.

Principal Consultant

Dr Betsy Clark is a Principal Consultant with RedBay Consulting. Betsy has over thirty years of experience in implementing measurement programs, estimating costs and schedules, and assessing risks to schedule compliance. 

Betsy has published numerous papers, co-authored a book on software measurement and developed the first examination for IFPUG’s measurement professional certification.

Betsy is the President of Software Metrics, Inc., a Virginia-based consulting company she co-founded in 1983.  She is a primary contributor to Practical Software Measurement:  A Guide to Objective Program Insight. She was also a principle contributor to the Software Engineering Institute’s (SEI) core measures and to the DMO-sponsored Schedule Compliance Risk Assessment Methodology.  

Betsy has contributed to numerous studies of software best practices for the DoD and FAA.  She is a Research Associate at the Center for Systems and Software Engineering at the University of Southern California.  She collaborated with Drs Barry Boehm and Chris Abts to develop and calibrate a cost-estimation model for COTS-intensive systems (COCOTS) and is currently a consultant to the Software Engineering Institute and to the Institute for Defense Analyses.

Betsy received her Bachelor’s Degree from Stanford University (with honours) and her Ph.D. from the University of California, Berkeley.  She began her career in 1979 at the General Electric Company in Arlington, Virginia conducting empirical research on the effectiveness of programming tools and techniques.  Within a year she was promoted to manager of her research unit.  During her three years with General Electric, she won the Space Systems Division Young Engineer Award and was one of only four General Electric employees (out of 400,000) featured in General Electric’s Annual Report to Stockholders (1982).