Our People

Founder & Director of RedBay Consulting

Angela Tuffley is a senior contributing member of the software engineering community in Australia and internationally. She combines a distinguished academic career (Senior Lecturer, Griffith University and Visiting Scientist, Software Engineering Institute, Carnegie Mellon University) with a high-impact consultancy career (Director of RedBay Consulting) producing strategic innovations and consultancy for optimizing software intensive systems.

Most notably, Angela is a co-author of the ground-breaking Schedule Compliance Risk Assessment Methodology (SCRAM) which has been applied since 2008 to multiple Australian Department of Defence acquisition projects (e.g. Joint Strike Fighter) to successfully identify the root causes of schedule slippage. SCRAM has derived significant benefit to the nation, saving the costs of project over-runs.

For 10 years, Angela convened and chaired major Systems and Software Engineering Conferences in Australia and Japan. She has delivered invited keynote addresses at the IEEE International Multi-Topic Conference (INMIC), Pakistan and Project Management Asia Conference, Singapore.

Angela was a member of the Australian Federal Government Working Party for Software Quality Accreditation, providing ministerial support. Moreover, for six years she was an ISO/IEC working group member working to improve software development standards.

She is renowned as

  • An International expert
  • Supporting excellence in Systems and Software Engineering
  • Process Improvement & Assessment Consultancy
  • Leading-edge applied research
  • High pressure, high stakes project management
  • Conference convenor & keynote speaker

Senior Consultant

Dr. David Tuffley is a part-time Consultant with RedBay Consulting, a Senior Lecturer in Applied Ethics & SocioTechnical Studies, and a member of the Institute for Integrated & Intelligent Systems research group at Griffith University in Australia. David is a recognized expert in technology ethics with particular focus on Artificial Intelligence and smart cities.

David is a high-profile Griffith academic, one of the university's most prolific contributors to mainstream media, including print, radio and television. His articles have been republished in the Washington Post, Chicago Tribune and many others, including foreign language pubs (German, Chinese and Japanese).

Before academia David was a successful IT Consultant in Australia and the United Kingdom working for large public and private sector clients. David was a guest panelist in the 2017 World Science Festival among other high-profile events.

David is a regular visitor at Humboldt University in Berlin, the high technology capital of eastern Europe, and San Jose/San Francisco where he studies the conditions that make for high-performing innovation ecosystems.

David's formal qualifications include PhD (Software Engineering), M Phil (Information Systems), Grad Cert in Higher Education (Griffith University), Bachelor of Arts (Psychology, English Literature, Anthropology) (Queensland).

Dr Betsy Clark

Principal Consultant

Dr Betsy Clark is a Principal Consultant with RedBay Consulting. Betsy has over thirty years of experience in implementing measurement programs, estimating costs and schedules, and assessing risks to schedule compliance.

Betsy has published numerous papers, co-authored a book on software measurement and developed the first examination for IFPUG’s measurement professional certification.

Betsy is the President of Software Metrics, Inc., a Virginia-based consulting company she co-founded in 1983. She is a primary contributor to Practical Software Measurement: A Guide to Objective Program Insight. She was also a principle contributor to the Software Engineering Institute’s (SEI) core measures and to the DMO-sponsored Schedule Compliance Risk Assessment Methodology.

Betsy has contributed to numerous studies of software best practices for the DoD and FAA. She is a Research Associate at the Center for Systems and Software Engineering at the University of Southern California. She collaborated with Drs Barry Boehm and Chris Abts to develop and calibrate a cost-estimation model for COTS-intensive systems (COCOTS) and is currently a consultant to the Software Engineering Institute and to the Institute for Defense Analyses.

Betsy received her Bachelor’s Degree from Stanford University (with honours) and her Ph.D. from the University of California, Berkeley. She began her career in 1979 at the General Electric Company in Arlington, Virginia conducting empirical research on the effectiveness of programming tools and techniques. Within a year she was promoted to manager of her research unit. During her three years with General Electric, she won the Space Systems Division Young Engineer Award and was one of only four General Electric employees (out of 400,000) featured in General Electric’s Annual Report to Stockholders (1982).